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Sandler Yorkshire is dedicated to delivering change through powerful, authentic sales development

Meet Our Team

Tony Goodwin is Yorkshire's longest-serving Sandler Trainer, and works with a broad range of business types, from large corporations to SMEs, all of whom are committed to being their best and transforming their sales.
Tony Goodwin in the Sandler B&W Style with improved contrast

A Different Approach

The Sandler philosophy and curriculum is based on the concept of balance within three major components of the same role.

  • Attitude is primary because it drives performance.
  • Behaviour is what makes sales happen.
  • Technique makes sales representatives more effective when they are in front of prospects and clients.
The Sandler Success Triangle, a core Sandler model covering the three elements of success - Behaviour, Attitude, and Technique.

We help successful clients optimise their sales initiatives.

Don't settle for less than the best results any longer. Sandler Training delivers proven processes and methodology.

The Sandler Blog

Insight and tips on current sales, sales management, leadership and management topics. We invite you to comment on our posts and to pass them on to your colleagues.

Our Clients

Sandler's fully customisable training allows us to effectively serve clients in variety of industries, and company sizes. Our clients are in IT, Banking, Healthcare and many others, and include small to mid-sized through large organisations

Join a Winning Team

Our office is dynamic, fast-paced and all about the clients we serve. Creating job fulfillment for the people who work with us is also a high priority.  We offer competitive compensation and benefits, flexible schedules to help employees achieve work/life balance, and ongoing training to help them advance in their careers.

Industry Recognition

Sandler has been recognised with multiple national awards, including "Training Industry Top 20 Training Companies" and "Selling Power Magazine Top 20 Sales Training Companies."

Explore some of today's top-performing programmes to see if we're a fit for you.